Affiliate Disclosure

Napa.now is an independently operated travel guide. We are not owned by, nor financially affiliated with, any winery, hotel, restaurant, or tour operator featured on this site. To keep our content free for readers, we participate in a small number of affiliate programs that pay us a commission when visitors book experiences through links on our pages.

Who we partner with

• GetYourGuide — for guided wine tours, hot air balloon rides, and other Napa Valley experiences.
• Booking.com (via CJ Affiliate) — for hotels, resorts, and B&Bs throughout Napa Valley.
• Selected restaurant reservation platforms — where applicable for dining bookings.

What this means for you

When you click an affiliate link and complete a booking, the partner pays Napa.now a small percentage of the transaction. You pay exactly the same price you would by going to the partner site directly. There is no surcharge for using our links.

How recommendations are chosen

Our recommendations are based on a combination of public review data (star ratings, review counts, repeat-booking signals), editorial research into the region, and direct familiarity with Napa Valley operators. We do not accept payment from wineries, hotels, or restaurants in exchange for placement, and we do not change rankings based on commission size.

If a partner reduces availability, raises prices unreasonably, or receives sustained negative feedback, we remove them — regardless of commission impact.

How affiliate links are marked

Every outbound affiliate link on Napa.now uses the rel="noopener noreferrer sponsored" attribute, in line with Google's guidelines for monetized links. Pages that contain affiliate links display a visible disclosure near the top.

Advertising

In addition to affiliate revenue, Napa.now may display advertising served by Google AdSense and other ad networks. Ads are clearly distinguishable from editorial content. See our Privacy Policy for information on how third-party ad networks may use cookies.

Questions

If you have a question about how a particular page is monetized or want to flag a recommendation you believe shouldn't be on our site, email us at hello@napa.now. We take editorial integrity seriously and respond to every message.