About Napa.now
Napa.now is an independently curated travel guide dedicated to helping visitors plan unforgettable trips to Napa Valley, California. Whether you're a first-time visitor or a seasoned wine country traveler, we're here to help you make the most of every moment.
Who We Are
Napa.now is a small, independent editorial team of travel writers and wine enthusiasts based in California. We are not part of a publishing conglomerate, a winery group, or a hotel chain. We started Napa.now because we kept being asked the same questions by friends and family planning their first trip to wine country — and we couldn't point them to a single guide that was both genuinely useful and not transparently a paid placement for the most aggressive marketers.
Today the site covers wine tours, lodging, dining, adventures, seasonal events, and the long-tail planning questions that make the difference between a forgettable trip and one you talk about for years.
What We Do
We research, visit, and write about the best experiences Napa Valley has to offer — from intimate family-owned wineries and hot air balloon rides to Michelin-starred restaurants and charming bed-and-breakfasts. Every recommendation on our site is based on genuine knowledge of the region and a commitment to quality.
Our guides cover everything a visitor needs: the best time to visit, how to get around, where to eat, what to do beyond wine tasting, and how to plan trips for every budget and occasion — romantic getaways, bachelorette parties, day trips from San Francisco, and multi-day itineraries.
Our Mission
Napa Valley is one of the world's great destinations, but planning a trip can be overwhelming. With over 400 wineries, dozens of towns, and countless dining options, knowing where to start isn't easy. We created Napa.now to cut through the noise and give travelers clear, honest, and actionable recommendations — the kind a well-traveled local friend would give you over coffee.
Editorial Standards
We hold ourselves to a clear set of editorial standards: firsthand familiarity with what we recommend, cross-referenced public review data, transparency about how we make money, and a commitment to correcting mistakes quickly. We publish our full editorial policy separately so you can see exactly how guides are researched, written, fact-checked, and updated. We update high-traffic guides at least every six months — sooner when seasons change or when a featured operator's pricing or availability shifts.
Curated Picks
Every recommendation is hand-selected based on quality and visitor experience.
Local Knowledge
Our guides reflect real familiarity with Napa's towns, roads, and hidden gems.
Independent Voice
We're not owned by any winery or hotel chain. Our opinions are our own.
How We Make Money
Napa.now is free to use. We earn a small commission when you book experiences through our affiliate partners — primarily GetYourGuide for tours and experiences, and Booking.com for lodging — at no extra cost to you. This supports our ability to keep creating and updating guides. We never recommend something just because it pays well; quality and visitor satisfaction always come first. Our complete affiliate disclosure explains the details, including how we ensure commission size never influences our rankings.
Get in Touch
Have a question, a correction, a recommendation we should consider, or feedback on a guide? We'd love to hear from you. Reach the editorial team at hello@napa.now — we read every message and respond within one business day.